For this study task I joined a collective with Christopher Hoare, Katie Heath and Katie Slack called 'That Collective'. I suggested this as a name with the hope of it being very memorable, that if someone was trying to remember 'you know, what's the name, you know of, that collective...' and like that, they can search us! I came up with a very quick logo, looking to the 'The Line' for inspiration of a simple logo which clearly portrays the name.
An outline of our pitch is below, where we expressed that we are versatile in which customers we take, but our USP focusses on the story. That Collective delivers memorable characters and tales, regardless of medium.
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